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        <title>Relowme Blog</title>
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        <description>Articles about customer loyalty, retention and rewards programs for local businesses.</description>
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            <title><![CDATA[What losing a customer really costs your business (and how to prevent it)]]></title>
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            <pubDate>Thu, 29 Oct 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Winning a new customer costs 5 to 25 times more than keeping one. Here's why loyalty is the most profitable way to grow and what you can do today to bring customers back.]]></description>
            <content:encoded><![CDATA[Losing a customer is expensive: according to Harvard Business Review, winning a new one costs 5 to 25 times more than keeping one you already have, and raising retention by just 5% can increase profits by 25% to 95%. The key is giving customers a reason to come back, knowing when they're drifting away, and inviting them back in time.]]></content:encoded>
            <author>Relowme</author>
            <category>Loyalty</category>
            <category>Retention</category>
            <category>Local business</category>
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